The offering will be made to the general public from Sweden and also to institutional investors in Sweden and abroad.

Publishing its prospectus, the team detailed the price range for the provider’s listing set at between 48 and 58 Swedish crowns. The range corresponds to a entire value of all outstanding stocks of roughly SEK 1.3 billion-1.6 billion ahead of the offering.

Strategies to proceed with this initiative were initially disclosed at the center of May, once the market affiliate marketing group comprehensive it attempts to diversify its shareholder base, improving its access to capital markets.

Adding the funds that it raises by its Stockholm IPO will be used to further the ongoing acquisition growth strategy utilized by Better Collective since it seems to continue enlarging the its own multi-market affiliate network.

The group is expecting it’ll increase SEK600m before the deduction of transaction costs, but should the over-allotment alternative be used, it could raise the total by a further SEK116m.